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Episode #7 Chris Bangle on Designing With Clients

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THE ITERATIVE is all about fostering communication and collaboration between the different fields of design.

Our GOOD FORM! podcast explores the way designers work, and gives you an inside view of how other studios are doing great work.

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Chris Bangle was the Chief of Design at BMW from 1992 to 2009, the first American to hold the title.

Chris graciously spoke to us for GOOD FORM! from his studio in Italy, lovingly named the Borgata.

We had a wonderful conversation focused on the unique relationships Chris Bangle Associates creates with clients. For instance, clients are seen as collaborators, and so “associates” in the firm’s name encompasses a wide array people.

We also explore design as an act of making an of constant questioning.

GOOD FORM, Chris. GOOD FORM!


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The purpose of Good Form is to recognize and understand not only good design, but good practice of design.

We look for ways that firms, organizations and individuals do great and innovative work, and what they see as the future of design.

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Want to be featured on GOOD FORM! or know of a studio or person who would be great to have on the show? Let us know by emailing us at bryan@theiterative.com, or send us a tweet @theiterative.